I'm Andrew McGuire.

I've spent my career in B2B SaaS go-to-market. I was at Zendesk through the IPO, at Duo Security through the Cisco acquisition, and at Temporal more recently. Somewhere in the middle I ran a consulting practice helping SaaS founders turn their LinkedIn into a pipeline channel. One of those founders did 4M+ impressions in twelve months and closed deals off posts I helped him write by hand. That work became the Founder Brand system - the first vertical GTM workflow I built and automated end to end.

I left that job to build the thing I kept wanting to use. The platform underneath everything is called Steadybase. Founder Brand is the first GTM app shipping on top of it - a complete quarter-long system for turning a founder's voice into category ownership and pipeline. There's also BloomGrants, a separate product my wife runs that finds, drafts, and tracks grants for nonprofits who can't afford a development director.

The work I'm moving toward is GTM Engineering. Not a GTM exec who directs strategy from a deck. The person who builds the systems, wires the agents, and ships the work. Founder Brand is the first thing I built to show what that looks like. The platform is how I prove the methodology works.

Things I care about outside of work: nutrition and lifting heavy, the cold plunge and sauna routine that keeps me sane, and writing that sounds like a person wrote it.

I'm the Agent Operator.

In April 2026 the CEO of Box published a job description for a new role he thinks every team will need: the agent deployer and manager. Map the workflows. Wire the data. Set the human-agent interfaces. Run the agents. Manage the evals. Ship the work.

I've been doing that since before it had a name. Five agents: writer, designer, editor, researcher, router. One operator. One platform underneath. The methodology I run on is Three Rocks, Nine Pebbles, the SOPs underneath. The first vertical workflow I automated was founder brand content. The next one is shaped, not shipped. The work I'm building toward is GTM Engineering - the person who doesn't just strategize but builds the systems, wires the agents, and ships the work.

If you want to watch what an Agent Operator actually does day to day, that newsletter is where to read.

~ if you've read this far ~

and something here made you want to talk, here's how to reach me.